Google Ads for Home Services
Google Ads for Home Services
When someone searches “plumber near me,” they are ready to book. We run managed Google Ads — and Local Services Ads where they fit — for home-services businesses, with follow-up that turns the click into a booked job.
What we do
Search campaigns
Google Search ads on the high-intent keywords your customers type when they are ready to hire.
Local Services Ads
Where your trade qualifies, we set up the “Google Guaranteed” pay-per-lead ads that sit at the very top of local results.
Follow-up that books
Every lead gets automated text + email in your voice, so high-intent clicks become booked jobs.
What you get
- Managed Google Search ad campaigns
- Local Services Ads setup where eligible
- Conversion tracking + call tracking
- Automated lead follow-up by text + email
- A weekly plain-English report
Where we work
Based in Saginaw, Michigan, we run Google Ads for home-services businesses across the Great Lakes Bay Region and surrounding states.
Pair paid search with the free channel first: your Google Business Profile is the cheapest lead source you own.
FAQ
Questions, answered straight
Do Google Ads work for home services?
Yes — home-services searches are high intent, so a well-run Search campaign reaches people ready to hire. Pairing it with fast follow-up is what turns the click into a booked job.
How much do Google Ads cost for home services?
Cost per click varies by trade and area, so budget around $25/day minimum to start, paid directly to Google. Management is separate — our Growth plan is $1,500/mo to build, run, and optimize the campaigns.
What are Google Local Services Ads?
They are the “Google Guaranteed” pay-per-lead ads at the top of local search, where you only pay for real leads. We set them up for home-services businesses whose trade qualifies.
Still have a question? Email us or chart your Gold Map.
Ready for a system that brings the work in?
Chart your Gold Map — a free, custom plan for your business. You leave with a plan either way.